We offer you a parade of cultural activations to enjoy a one-of-a-kind immersive fan experience
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We offer you a parade of cultural activations to enjoy a one-of-a-kind immersive fan experience
Taking place at the last mile of all tournament stadiums on match days, the cultural activations are sure to brighten up your journey from any drop off point to the stadium gates. Enjoy the celebration and welcoming of all cultures at this one-of-a-kind experience that joins performers from all over the world and meet the talented artists who are excited to crown our shared love of art and football.
Make sure to arrive early to enjoy this festive parade of talent where there is something for everyone to enjoy!
Get ready to cheer for your favorite team at our face painting stations or join the dances and delight of creative art forms from all over the world while tuning in to our live DJ tunes. Our endless entertainment offering starts 3 hours ahead of all matches and continues for two hours after every match.
The event will be held at all FIFA World Cup™ stadiums.
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