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Cultural Activation FIFA World Cup Qatar 2022™

We offer you a parade of cultural activations to enjoy a one-of-a-kind immersive fan experience

  • All Stadiums

  • November 20 - December 18

Taking place at the last mile of all tournament stadiums on match days, the cultural activations are sure to brighten up your journey from any drop off point to the stadium gates. Enjoy the celebration and welcoming of all cultures at this one-of-a-kind experience that joins performers from all over the world and meet the talented artists who are excited to crown our shared love of art and football. 

Highlights of the event

  • Live programming on stages and roaming acts

  • Cultural activations

  • Local and international cuisine

  • Souvenirs and retail

  • Water show projections

  • Live local, regional and global music performances

Every FIFA World Cup 2022™ stadium is well connected to public transport, ensuring fans enjoy a great travel experience to matches. Ticketholders can use their Hayya Card and Hayya to Qatar 2022 app for free travel during the tournament. This includes the metro, Education City and Lusail trams, public buses and tournament bus services.

Make sure to arrive early to enjoy this festive parade of talent where there is something for everyone to enjoy!

Get ready to cheer for your favorite team at our face painting stations or join the dances and delight of creative art forms from all over the world while tuning in to our live DJ tunes. Our endless entertainment offering starts 3 hours ahead of all matches and continues for two hours after every match. 

The event will be held at all FIFA World Cup™ stadiums.